Seller's Guide to Marketing your Home



I talk to seller's all the time and some want to do to much to sell there property and then others are unwilling to do anything at all. This can handcuff your Realtor who is trying to do the best job possible to sell your home quickly and for the best price possible.

It got me thinking that I should jot down a few things that are helpful to getting your home on the market and sold in the best way for you the seller.


First things first, and I don't want it to seem like I am only saying this for selfish reasons, but hire a professional real estate agent. A professional is going to know the market conditions in your area, they will be able to give you advise about your property. They will be much more knowledgeable of the pricing of your home in relation to other properties in your neighborhood. The latest NAR statistics show that not only does a Realtor get your home sold substantially quicker, but for 13 to 20 percent more money than if you try sell as a for sale by owner... I will get off my soapbox now.

Now as far as the house itself, before trying to sell your home, make it one people will want to buy. Mow the grass, trim the bushes, water the grass. Clean up anything that looks out of place like rolling up your water hose and any garbage that may be around. Some inexpensive things you can do is planting some flowers, just general yard beautification.

Now on the inside of your home decide which improvements you can do that will give you the greatest return on investment. Painting a nice neutral color is always a great place to start if needed, fixing light fixtures, switches and replacing light bulbs are also great and easy ways to make your home look fresh.

Your agent should take care of marketing your home with professional pictures not with there cell phone either! Also good street signage and brochures, flyers, and even postcards to potential buyers. Your home should have a strong presence online through major websites and social media as well. There are plenty more options that your realtor can and should offer to you as well.

Now the next thing is, you want to put your best foot forward when it comes to showing your home to potential buyers. Keep the home clean and clutter free, maybe add some fresh flowers. You want as much light as possible in the home and make sure the home smells nice and fresh. Try to be as flexible as possible for showings as well buyers have jobs too and scheduling time to see homes can be complicated, so if you want your home to have the most reach it needs to be available as much as possible.

I could go on and on but these are a few of the simple and easy ways to get started, Check out this link for more great ideas as well, and of course talk to a agent and discuss all the options for your home and what will work best for your situation and if you would like more detailed information I am always happy to provide it with my detailed seller's guide that I can provide you free of charge and no obligation.

Happy selling!

Chris Coultas, Realtor
Cape Coral, FL
239-201-9999

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